Barbara is a graphic designer based in Singapore who dabbles in both print and digital platforms. Her work includes editorial design, brand development, visual identity, corporate communication and web design.

She believes good design comes from bringing new methods of creation to life using the visual medium.


Meta Fusion
Senior Designer
October 2017 - Present

  Managed and coordinated graphic design projects from research to concept through to completion
  Designed logos and formulated brand identity (e.g. Keppel Land Hospitality - Sedona, Aciclo International)
  Conceptualized, planned, executed and designed infographics, charts and layout for IPOs, annual reports, sustainability reports, yearbooks and other print collateral for SGX listed companies and other Singapore entities (e.g. Sembcorp Marine Sustainability Report 2020, CapitaLand Malaysia Mall Trust Annual Report 2020, Cromwell European REIT Annual Report 2020, Venture Corporation Limited Annual Report 2019, UOB Red Packet Design 2019 and etc.)
  Reviewed and proofed artwork for quality, content, colour correctness and accuracy, making necessary adjustments for press production

JAB Design
Senior Designer
February 2017 - April 2017

  Developed, designed, executed and layout marketing materials (e.g. NTUC LearningHub, Our Tampines Hub, NTU Nanyang Business School)
  Worked on campaign pitches and participated in the development of marketing and PR collaterals (e.g. CapitaLand Cashback Campaign, EPSON Singapore)

Senior Designer
December 2015 - October 2016

Graphic Designer
August 2014 - November 2015

  Responsible for conceptualizing and implementation of design solutions that meet marketing strategies from research to concept through to completion
  Designed logos and formulated brand identity (e.g. Visibiliti-, Novacube, Savvy & Co.)
  Developed, designed, executed and layout marketing materials (e.g. Citigems, Din Tai Fung)
  Conceptualized, designed and produced logo, brand identity and packaging for cosmetics range (e.g. UNI-, Project 247)

Bard Communications
November 2012 - March 2014

  Designed, conceptualized and executed layouts of print collaterals (e.g. Lee Kuan Yew School of Public Policy Yearbook 2013, ANZ Bank, Huawei Technologies)
  Produced website designs, web banners and EDMs (e.g. HASHI Japanese Restaurant, Trend Micro, SiS Technologies)

Flash Inc.
Design Intern
July 2012 - September 2012

  Assisted the Design Lead in the design and production of print and marketing collaterals 
(e.g. Great Eastern, Sanrio)


Hermes Creative Awards 2021 (International)
Cromwell European REIT Annual Report 2020
Platinum Winner

Hermes Creative Awards 2020 (International)
Venture Corporation Limited Annual Report 2019
Platinum Winner

LASALLE College Of The Arts
Top 5 in Pocket Film Festival 2009

Exploring Art Therapy - Intake 2017
Certificate of Participation


LASALLE College Of The Arts
BA (Hons) in Design Communication
2nd Upper Class Honours
August 2011 - April 2012

Diploma in Design Communications
August 2008 - April 2011

Modern Montessori International (MMI)
Diploma in Pre-School Teaching
April 2007 -April 2008


Fluent in both written and spoken English
Conversant in Mandarin


Proficient in Adobe Photoshop, Illustrator, InDesign
Proficient in MS Office


Branding + Corporate Identity
Print Design
Web Design

Feel free to keep in touch!

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