The key idea for the name is reference from time, 24 hours a day, 7 days a week.

Project 247’s products are effective and organic, safe for use at anytime, every day of the week. The name reflects approachability and ease of use. With numbers being universal, both the English and Mandarin names can be used interchangeably.

Method Of Measure, Keeping Time

A reverse color is introduced, with representation of day and night, around the clock. The white represents the day, whereas the black represents the night. A series of permutations are introduced, which can be reflected on the packaging, as an indicator for the various ranges for Project 247, or an addition to day use or night use.

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